From fair to media platform – how trade fairs become a commerce media ecosystem.
Technology, data, and commercialization
Who we are
dimedis Moments is the joint venture of dimedis, one of the most experienced trade fair tech companies in the DACH region, and Marketing of Moments (MoM), a leading agency for retail & commerce media.
Together, we bring together what belongs together: technology, data and marketing — for the transformation from a traditional trade fair to a data-driven media platform.
What we observe
In the retail market, value creation is changing: Retailers are becoming media platforms that monetize their reach. Trade fairs are at a similar turning point. They have valuable target groups, touchpoints and data that have hardly been understood as media inventory so far.
Commerce media means activating this potential — through new products, data-based advertising offers and smart customer journeys that open up new reach for exhibitors and brands.
Our Approach
We start every project with advice. In joint workshops, we analyse existing media inventories and assess the topic of data consent as a central basis for any form of digital marketing.
Only on this basis do we develop a tailor-made all-round commerce media package that strategically and technically enables the trade fair to operate commerce media independently — from digital signage to apps and web to data-driven campaigns.
Workshop, Data and Inventory evaluation
Create the technical basis (CDP, APIs, Consent Management)
Development of marketable spaces and campaigns
Success measurement, Data feedback/return, Optimization
Benefits
for trade fairs
New revenue streams
Development of a new, sustainable revenue model in the commerce media context
More insight
Holistic view of visitor, exhibitor and data flows
Marketing based on data
Data-driven marketing to exhibitors & advertisers
Touchpoints
Activation of commerce media content via all trade fair touchpoints
Synergy
Synergy of technology & marketing from a single source
Easy integration
Seamless integration into existing trade fair processes
Vorteile für
Aussteller & Werbetreibende
Speech
Targeted communication with trade fair visitors
Products
New media products beyond traditional trade fair appearances
Target group
Access to non-endemic target groups and digital reach
Perfect combination
Combinable onsite, offsite and retargeting campaigns
Analysis
Data-based performance measurement and clear media performance
More visibility
Increased visibility beyond the exhibition period
Two target groups,
two chances.
Non-endemic advertisers
Companies that are not traditional exhibitors at the trade fair, but still want to use the high level of attention and reach of trade fair visitors for their communication goals, benefit from new, data-driven media products.
From digital outdoor advertising formats (digital-out-of-home) to social and CTV retargeting to individually developed content integrations along the entire visitor journey. This allows brands to place their messages specifically where the trade fair target group is particularly easy to reach.
Endemic exhibitors & partners
Existing customers who today advertise via traditional trade fair channels such as app banners, web sponsorship, digital signage or print will in future be able to access extended media packages that work across platforms. This creates new forms of visible, measurable exhibitor communication — digitally extended beyond the trade fair.
Why dimedis Moments
We are not just Digital Signage experts; we digitize the entire value chain of the trade fair: from visitor management, event app, and web tools for exhibitors to data-based marketing solutions.
With over 30 years of trade fair experience (dimedis) and leading media expertise (MoM), we create a unique combination of technology, data, & Commerce Media. This is how we make trade fairs fit for the next level of digitalization, whether as a platform, a medium, or an experience.
Marketing of Moments
We, Marketing of Moments GmbH (MoM), are the first independent "Commerce-Media-as-a-Service" provider in Germany. In the growing Retail Media market, we design innovative inventories and data products for targeted advertising directly at the point of sale. We offer a holistic service that ranges from initial strategic consulting and the implementation of tailored Retail Media strategies to the bundled marketing of onsite, offsite, and offline inventories. Through data analysis and reporting, we create measurable added value for all parties involved and elevate Retail Media to a new level.
For advertisers, MoM simplifies access to various Retail Media solutions such as In-store Digital-Out-Of-Home. We standardize digital advertising at the point of sale, making it plannable and bookable. At the same time, we open up new monetization opportunities for retailers through data-based solutions. MoM, based in Düsseldorf, was founded in 2021 and is led by founder Benedikt Blaß and co-founder Dennis Götze.
dimedis
With our many years of industry expertise, we are the partner for strengthening and developing business models. Driven by a passion for data and innovation, our approximately 80 employees create the best possible experiences in the customer journey every day, both digitally and on-site.
The scalable dimedis solutions are Made in Germany and can be seamlessly integrated into our customers' IT infrastructure. As experts in Retail, Trade Fair and Event, and Enterprise sectors, we cover the following services: Digital Signage, Retail and Commerce Media, Data Analytics, Visitor Management, Event App, Networking & Leadtracking.
References from dimedis and MoM
Any questions left?
The most important questions — answered concisely and comprehensibly.
Get in touch
Contact us using the contact form below. We're happy to help you connect and collaborate!