From Fair to Media Platform.
How trade fairs are becoming a Commerce Media Ecosystem.
Who we are
dimedis Moments is the joint venture between dimedis, one of the most experienced trade fair tech companies in the DACH region, and Marketing of Moments (MoM), a leading agency for Retail & Commerce Media.
Together, we bring together what belongs together: technology, data, and marketing – for the transformation from the classic trade fair to a data-driven media platform.
What we observe
Value creation is changing in the retail market: retailers are becoming media platforms that monetize their reach. Trade fairs are at a similar turning point. They possess valuable target groups, touchpoints, and data that have hardly been understood as media inventory until now.
Commerce Media means activating this potential – through new products, data-based advertising offerings, and smart customer journeys that open up new reach for exhibitors and brands.
Our approach
We begin every project with consulting. In joint workshops, we analyze existing media inventories and evaluate the topic of data consent as a central foundation for any form of digital marketing. Only on this basis do we develop a customized model that strategically and technically enables the trade fair to independently operate Commerce Media – from Digital Signage via app and web to data-driven campaigns.
Phases of Our Approach:
Analysis & Consulting
Workshops, data and inventory evaluation.
Infrastructure
Creating the technical basis (CDP, APIs, Consent Management).
Media-Products
Development of marketable areas and campaigns.
Monetization & Reporting
Success measurement,
data feedback,
optimization.
data feedback,
optimization.
Benefits for trade fair
Establishment of a new, sustainable revenue model in the Commerce Media context- Holistic view of visitor, exhibitor, and data streams
- Synergy of technology & marketing from a single source
- Seamless integration into existing trade fair processes
- Nahtlose Integration in bestehende Messeprozesse
Benefits for Exhibitors & Advertisers
- New media products beyond the classic trade fair presence
- Access to non-endemic target groups and digital reach
- Combinable onsite, offsite, and retargeting campaigns
- Data-based success measurement and clear media performance
- Increased visibility beyond the duration of the fair
Two Target Groups, Two Opportunities.
Non-endemic advertisers
Companies that are not traditional exhibitors at the trade fair but still want to leverage the high level of attention and reach of trade fair visitors for their communication goals can benefit from new, data-driven media products. These range from digital outdoor advertising formats (digital-out-of-home) to social and CTV retargeting to individually developed content integrations throughout the entire visitor journey. This allows brands to place their messages specifically where the trade fair target group is particularly accessible.
Endemic Exhibitors & Partners
Existing customers who currently advertise through classic fair channels such as app banners, web sponsoring, digital signage, or print, can in the future access expanded media packages that function across platforms. This creates new forms of visible, measurable exhibitor communication – digitally extended beyond the fair.
Why dimedis moments
We are not just Digital Signage experts; we digitize the entire value chain of the trade fair: from visitor management, event app, and web tools for exhibitors to data-based marketing solutions.
With over 30 years of trade fair experience (dimedis) and leading media expertise (MoM), we create a unique combination of technology, data, & Commerce Media. This is how we make trade fairs fit for the next level of digitalization, whether as a platform, a medium, or an experience.
About us
About dimedis
With our many years of industry expertise, we are the partner for strengthening and developing business models. Driven by a passion for data and innovation, our approximately 80 employees create the best possible experiences in the customer journey every day, both digitally and on-site.
The scalable dimedis solutions are Made in Germany and can be seamlessly integrated into our customers' IT infrastructure. As experts in Retail, Trade Fair and Event, and Enterprise sectors, we cover the following services: Digital Signage, Retail and Commerce Media, Data Analytics, Visitor Management, Event App, Networking & Leadtracking.
ReferenCeS:
About Marketing of Moments
We, Marketing of Moments GmbH (MoM), are the first independent "Commerce-Media-as-a-Service" provider in Germany. In the growing Retail Media market, we design innovative inventories and data products for targeted advertising directly at the point of sale. We offer a holistic service that ranges from initial strategic consulting and the implementation of tailored Retail Media strategies to the bundled marketing of onsite, offsite, and offline inventories. Through data analysis and reporting, we create measurable added value for all parties involved and elevate Retail Media to a new level.
For advertisers, MoM simplifies access to various Retail Media solutions such as In-store Digital-Out-Of-Home. We standardize digital advertising at the point of sale, making it plannable and bookable. At the same time, we open up new monetization opportunities for retailers through data-based solutions. MoM, based in Düsseldorf, was founded in 2021 and is led by founder Benedikt Blaß and co-founder Dennis Götze.
MoM mit Sitz in Düsseldorf, wurde 2021 gegründet und wird von Gründer Benedikt Blaß und Mitgründer Dennis Götze geführt.
Referenzen:
get in touch.
info@dimedismoments.com
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